We all know that Instagram is one of the most popular social networks globally. The platform gathers over a billion users as of this year, while 80% of them follow at least one business account. That’s not the only benefit…
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The Impact Of Machine Learning On Digital Marketing Strategy
Digital marketing is in a constant state of flux, continuously adapting itself to rapid changes in technology. In the past several years, for example, visual content has taken over text-based content, with infographics, videos and interactive media becoming the norm…
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Writing Photo Essays: 6 Tips to Compose a Masterpiece
If someone said that you needed to write a photo essay, what would you do? Would you just randomly go out, take a few photos and then try to put them together in some sort of order? Would you even…
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SEO. Think Twice Before the Commitment
According to the Borrell Associates, total US spending for SEO will be pushing 80 Billion in the year 2020. SEO has been more and more expensive and complicated field of knowledge and the type of service to assess and run…
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What is a Social Media Cover?
Social media cover is a photo placed at the top section a social media profile page, it is a simple tool that can be used to communicate with your audience, the audience can’t neglect it because it is the first…
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Being Active on Social Media without Going Crazy: Here’s What it Takes
Social media is absolutely paramount for the development of a brand and an audience, whether you’re doing it for personal or professional reasons. Social media management, however, is far from an easy task. With so many specifics and options out…
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