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Last Updated on July 29, 2022
What is a good OTT/IPTV solution for operators? It depends on your business goals. Choosing an IPTV/OTT solution is a crucial decision because its functionality will define the way you operate and generate revenue. Before making this decision, it is better to do extensive research on what solutions a market offers. In this article, we will focus on things that operators should consider when selecting an IPTV/OTT solution.
What things to pay attention to when choosing an IPTV/OTT solution?
#1 Middleware functionality
IPTV/OTT Middleware is the core of a video streaming business as it helps manage all processes: from content to subscribers, from the user interface to revenue-generating methods. There are many offers on the market with different capabilities. So, it is better to understand what functionality your business needs. Here is the list of the features that you can take advantage of:
- Monetization capabilities. IPTV/OTT solution providers can implement all common monetization models: advertising with dynamic server-side ad insertion, subscriptions, and paying per single unit of content. It may occur that you don’t implement all of them, but it is always good to have an alternative if one of the models gets unpopular among consumers.
- Analytics is crucial for every business. It helps it grow and scale if used properly. You can analyze users’ behavior and preferences, as well as content performance, and optimize if something works in a way you don’t like.
- The customization feature is necessary for being recognizable and standing out from the crowd. You will be able to deliver your thoughts and ideas not only with video content but also with fonts, colors, and logos. It is better to have a customization feature than to have an unremarkable design.
Also, pay attention to the user interface of the Middleware itself. You will use it for a long time, and it is better to have a solution with a user-friendly interface. So, you don’t waste time trying to understand the navigation.
#2 Customer support
Customer support will help you solve urgent and non-urgent problems. It is always better to have someone that you can contact to solve issues occurring in your video streaming business. That’s why check if the company whose solution you want to obtain offers a 24/7 customer support service.
#3 OTT/IPTV applications and CDN
Check if an IPTV/OTT solution provider offers OTT applications and Content Delivery Network (video CDN). These two elements can help your business scale and grow in the future.
IPTV/OTT applications allow your customers to view content on any Internet-compatible device they have: smartphones, tablets, laptops, and Smart TVs. They provide people with a variety of choices. Viewers are to decide what gadget to use to watch their beloved videos. Some people are okay with smartphones. They don’t even have desktop computers or laptops. Some people prefer watching high-quality pictures on big Smart TV screens.
Moreover, your business can cover more markets with IPTV/OTT applications. As we said, some people don’t use laptops; they prefer tablets or smartphones. So, you attract more audience to your video streaming service if you provide people with more opportunities to use it.
CDN is what can help you become a worldwide business or expand into new territories. It is the technology that will provide viewers with a smooth experience as they will be able to watch videos without latencies.
Final Thoughts
The primary goal of a video streaming platform and the reason why most businesses launch it is to generate revenue. We have described general elements that can help you achieve the goal and grow in the future.
