When it comes to business proposals, you want to make sure that yours stands out from the rest. After all, if your proposal isn’t memorable, then it’s likely that it will be forgotten and you won’t get the contract you were hoping for. So how can you make sure that your proposal stands out? Here are 12 steps to help you create a proposal that will stand out from the competition:
Step 1: Figure Out What The Client Wants
Before you start writing your proposal, make sure that you do some research on the client. Find out what they want and what they are looking for in a business proposal. Once you know this information, you can tailor your proposal to meet their needs. Studying them before your write will also help you understand the client’s fears and worries, which can help you present your proposal in a more appealing way.
Step 2: Make Sure You Know The Client Personally
While getting to know the client is important at any stage of business, it’s crucial when writing proposals. Whether you are familiar with the client through personal relationships (like a family member or friend) or have had past business interactions with them, knowing this information will help you tailor your proposal specifically to them. You can also add personal elements to it that will make the client feel special and appreciate that you took the time to learn about them personally.
Step 3: Give Them A Strong Introduction
Include an introduction in your proposal to make sure that you always get the reader’s attention and hold it. A strong introduction should include a powerful statement and an explanation of exactly what the customer will receive if they choose you over your competition.
Step 4: Make Sure You Explain Why You Are The Right Person For The Customer
If you want your proposal to stand out from the rest, you have to prove why you are the best person for the job. When writing your proposal, make sure that you include a section that shows how committed and capable of doing the job you are.
Step 5: Add An Outline Of Your Plan To The Proposal
Most clients will read proposals because they want to see a plan. So make sure that you add an outline of your plan to the proposal for the client to review. This will allow them to quickly skim through everything and get a summary of everything before making their final decision, which means it’s good for both parties.
Step 6: Give A Timeline
Clients need to know what to expect from the business relationship, so make sure to clearly state a timeline in your proposal. This should include everything from the start of the project, deadlines, milestones, and deliverables. Be very detailed about what you are proposing will happen during this time because it makes them feel more confident about choosing you over someone else.
Step 8: Mention How The Client Will Benefit
If you want your proposal to stand out, you have to show how the customer will benefit from choosing you over someone else. Include a section in your proposal that shows why they should go with you and what they could potentially gain for their business if they did so.
Step 9: Explain Why You Are Better
Customers will also want to know how you are different from your competition. So make sure that you’re always highlighting why you are better for the client than anyone else. This should be included in the proposal because it allows them to see all of your selling points and helps them decide if they want to go with you or someone else. Make sure you are honest about why you are better because if the customer knows that you’re lying it can hurt your credibility.
Step 10: Offer A Discount To Clients That Choose You
Customers want to know how much they will be spending on a product or service before making their decision, so make sure that you include this in your proposal. If they choose to go with you, offer them a discount on the total price or even have it be for free if it’s an essential part of their business. This will help them see how much you value their business and want to work together.
Step 11: Ask For The Business With Confidence
Finally, close your proposal by asking for the business with confidence. If you aren’t confident that you can provide a good customer experience and good results, then it may be time to rethink applying for this job. If you remain positive and encouraging throughout your proposal, they will know that they can trust you and rely on your service in the future.
Step 12: Proofread
After completing the sales proposal, it’s time to proofread. Make sure that there are no errors in spelling or grammar. You don’t want to present your customers with something that looks unprofessional because it will reflect badly on you and your business. Once you have done this, it should be ready to send out.
Making company proposals can be very challenging — from making it informative while still making sure that it looks appealing and creative. If you’re looking for an easier solution, use Venngage — a free infographic maker that offers a wide range of business proposal templates for everyone. Here are some business proposal examples from their website!
Venngage
Venngage
Venngage
As you can see, writing a good proposal for your customers is much easier when breaking it down into steps. If you follow these 12 steps in order, then you should have no problem coming up with an effective plan that will convince your customers to choose you over your competition. Once they make their decision, make sure you stick to your timeline and give them the best customer experience of their lives. Start making your own proposals by clicking here!