Ever since it launched way back in March 2006, Twitter has become more and more popular. As of 2018, it has a total of 321 million monthly active users with over 500 million tweets sent out every single day.
That’s why, we’ve compiled for you the latest tips, tricks, tools, and updates to give you a broad insight into how you can grow your Twitter marketing strategy:
Growth Hacking Twitter Tips to Help You Get More Followers
1. Use Targeted Lists
You probably not aware of this, but on the platform, you have the power to add people into “lists.” Ideally, lists are a way to create a targeted list of Twitter users. It’s one of the most highly effective ways to grow your Twitter following.
Think about it ‒ an adding people to lists one by one is a long and tedious process. To make this possible, you have to utilize a Twitter list building application, allowing you to search for your target audience based on location, bio keywords, and maximum/minimum follower count.
All in all, you can create up to 50 lists, with up to 5000 users per list. By executing this strategy, you can draw in hundreds, if not thousands of targeted followers.
2. Stay Active
If you want to maintain the momentum and keep an active amount of followers, it’s crucial that you stay active on the platform. Posting at least once a day, or a couple of times every week isn’t enough. If you don’t maintain an active social media presence, it’s possible that you’ll lose out a decent amount of followers.
So craft curated content like retweets or post a quote at least 3 to 6 times daily. Keep in mind that you should also include your content in the tweets you’re sending out. Come up with a consistent Twitter routine and stick to it.
3. Follow the Followers of Your Competitors
Perhaps one of the most straightforward techniques but the most successful in hacking your Twitter growth is following your competitor’s followers.
Most businesses from every service or product category are successful in building a community of like-minded individuals.
If your competitors have already established a steady following on social media, the stakes are high that their followers are interested in following you as well.
4. Plan Your Tweets
Another growth hack on Twitter is scheduling your tweets ahead of time. Figure out what are the peak times of the day wherein most of your followers are active and online.
It’s because if you’re posting new content and most of your followers are not active, there would be less engagement, less traffic in your site, and even fewer sales.
5. Use SMS Follower Feature
Want to hook your offline customers with your online marketing strategy? Well, now that’s entirely possible. Mobile users can now get SMS updates from Twitter users through subscriptions even if they don’t personally have a Twitter account.
Ideally, try to make a separate account for your mobile subscribers and try to send not more than three messages per week.
Adding relevant hashtags in your tweets will help you connect with more people and expand your following. More often than not, tweets that have at least two or more relevant hashtags generate two times more engagement than a tweet without them.
Remember to use it sparingly. Otherwise, Twitter might consider it as spam. Don’t overuse it, and always use it only with relevant content.
7. Leverage Twitter Influencers
Another excellent way to gain more followers and generate a lot of engagement is to partner with relevant Twitter influencers and ask them to retweet your tweets.
Influencer marketing is big these days, and it’s an effective method to reach out to a massive following, and help get your story in front of the influencer’s audience. In turn, it attracts them to your social media profile.
8. Favorite Tweets
A notification will be sent out to the user the moment you favorite their tweet. If you are favoriting a tweet, it signals to users that you are interested in the same things as them.
As a result, they’re likely to check out your profile and follow you if they find your profile and posts useful and interesting.
9. Add Click to Tweet Links
Why not consider adding a Click to Tweet feature on your site’s content? Utilizing this type of application helps you create messages that are tweet-worthy, which directly links to a content source.
Therefore, you can potentially drive free traffic to your website or blog post, and gaining more exposure for your brand.
10. Optimize Your Social Media Profiles
Ideally, you need to link your Twitter profile in all your other social media accounts.
For instance, on Facebook, you can add your Twitter URL there in your business profile on the ‘About’ section. Doing so allows your followers to find you easily on Twitter and connect with you.
11. Use Captivating Images
Images have the power to captivate your audience texts can’t. Therefore, be a visual tweeter as much as you can try to include compelling visuals along with your tweet.
According to Bufferapp, tweets with images have the power to generate two times of engagement than those without.
12. Make Sure to Provide Value
Make sure that you’re not merely tweeting, but ask yourself, are you providing your audience something that’s useful and valuable to them?
To thrive in an ever competitive landscape on Twitter, you must focus on creating excellent, high-quality tweets. Chances are, these are the tweets that generate a lot of engagement, comments, retweets, and likes.
13. Analyze Those Tweets By Using The Best Analytics Tools
By utilizing Twitter analytics tools, you can gain insight with your target audience more, generate the best engaging tweets and increase your followers. Analytics tools will help you come up with a solid strategy that will boost your engagement and improve your followers in the long run.
The social media landscape is constantly changing, that’s why you need to equip yourself with the right tools and strategies. The best Twitter Analytics tools available out there are Twitter Analytics, Spruce, Hootsuite, and BuzzSumo.
Just like any strategy, you’ll never know which of these tips, tricks, and methods will work for you unless you try. So, see what works out best for you and master them, and you’re on your way to using Twitter for your marketing strategy like a real pro.
Kevin Urrutia is the founder of Voy Media, a Twitter Marketing Agency in NYC. He helps businesses maximize the benefits of Twitter Advertising, leading to a dramatic improvement in sales, while pushing down costs. Voy Media thoroughly studies each client, and comes up with tailor-fit solutions to bring about the best results.