Last Updated on April 24, 2021
Sometimes, the marketing trends you need to promote your business are those you’re afraid to try out. Promotional items are instrumental in boosting businesses — and custom socks stand out as well.
In case you’re plotting for winter or thinking about what holiday gifts for everyone in your office, giving out custom business socks is a great place to start. So, let’s go through the best ways to promote your business with socks and how to customize them.
6 Ways Custom Socks Can Promote Your Business
Everyone loves the warm, fuzzy feeling of socks on their feet. Here are ways to promote your business with cozy, custom socks.
Develop a Long-lasting Brand Impression
Socks are an everyday item because most people wear them for comfort and hygiene while sporting closed shoes. This makes it an ideal promo item like no other. You can market your business by printing your brand identity or customizing colors related to the company.
By doing so, your customers can associate with the brand closely because they see or wear your custom socks regularly. For most people, socks are the first things they wear each morning and the last things they take off at night — this creates a lasting impression on the wearer.
Online Store Promotions
Custom socks with printed logos and patterns are great ways to market a product on your company’s website. Besides, you can also include socks as bonus items during price splash promotions.
Serve as Giveaways for Non-Governmental Organizations
Socks as promo items for your brand, and they are even more lovable when attached to NGOs. It increases brand awareness and patronage. You can customize these custom socks to suit a particular design or address a problem. For example, you can create awareness for a social issue by gifting pink socks to non-profits dedicated to the cause. Make sure to leave your brand name and logo on the socks without drawing too much attention to the marketing aspect.
Appreciation for Employee Loyalty
One effective way to build employee loyalty is to present them with custom-made socks with company insignia. It is just the same thing as rocking a Harvard sweater: employees are more likely to display their sparkling new custom socks to friends, neighbors, and even on the internet. And by doing so, they create brand awareness. So, focus on special holidays like Christmas to offer gifts to employees.
Tradeshows & Conference Giveaways
One of the most convenient places to give custom socks is during tradeshows and conferences. Stocking up custom business promotional items is a fantastic idea, especially when you have booths at the venue. Ensure that your brand stands apart from the competition by offering something personal, memorable, and eye-catching.
Add branded socks to your arsenal of giveaways and share them out during industry events. These gifts will help spread your brand awareness beyond your local demographic.
Gift Package for Faithful Clients
Are you looking to establish another client connection soon? A big basket of carefully handpicked promotional items is a great way to begin. Adding personal items like custom socks will make them understand that you care about their patronage and loyalty towards your brand. And essentially, they will market your business by wearing these socks!
How are Custom Socks Created?
The first thing you have to recognize is that people love exclusivity: they want that apparel nobody else has. That’s why people stand in line to get the newest Yeezys.
If you can create trendy, eye-catching socks, you can appeal to employees and customers alike and promote your brand.
Just follow these steps:
- Select from a variety of custom sock styles.
- Choose an element of the brand image (logos are always perfect choices).
- Hire a designer or agency to generate gift ideas. You can also do this internally.
- Order as many socks as possible. Note that the higher your orders, the less you’ll have to pay for the socks.
- Preview the final product and make changes.
- When you are satisfied with the design, you can finalize your order.
- Start distributing your customized socks.
What Kind of Socks Should You Focus On?
Promotional items are only as effective as how useful they are. Most people are drawn to different designs and styles, so it’s important to note this when creating custom socks.
For instance, it’d be perfect for a sporting brand to offer impressive custom athletic socks to their customers. These socks are usually made from durable fabric. White-collar employees would prefer light and high-quality socks.
For regular folks, the demand may vary from one to another. You can focus on both long and ankle socks of varying thickness. No matter the route you choose, always prioritize comfort and uniqueness.
Custom socks should be on the list of promotional items you should be handing out soon. You can use this marketing strategy to reach a wider audience without elaborate marketing campaigns. Once you apply the right approach, get ready for one of the most fulfilling responses your brand will get from your audience.