Last Updated on January 4, 2021
2020 is definitely the year to forget! When the news broke about Covid-19 in Wuhan, China, people did not take it seriously enough. It seemed like a few other viruses that were stoppable and were not too threatening.
However, the media did its job and educated the public regarding the threatening situation that may take place in the near future. Soon after, the situation actually became out of control in the entire world. Millions of people lost their jobs and a great loss to the economy took place. In fact, the entire planet is now suffering from the virus and there has not been a vaccine created so far!
The interesting thing is how the world reacted to Covid-19. Governments imposed lockdowns while the institutes shut down. Meanwhile, the businesses suffered a lot economically. Many businesses and companies fired their workers and also many were bankrupted.
Meanwhile, the furniture industry looked promising and never felt the impact. The furniture companies continued making sales, and we are keen to know-how!
So Far So Good……
The furniture industry reacted to Covid-19 in a much appreciable way. Many furniture companies have large showrooms where customers can visit and buy furniture. For instance, Furniture in Fashion is a massive and renowned furniture store in the UK with a warehouse on 3.25 acres.
They allow customers to visit their warehouse and buy furniture in-house. However, since the lockdown imposed, these furniture companies focused heavily on online furniture selling. Hence, they never witnessed a massive loss or damage amidst the pandemic.
The Trend of Online Furniture Shopping
As mentioned above, the furniture companies like Furniture in Fashion believed in online shopping once the lockdown was imposed. The trend of online shopping has been on a rise during the pandemic. Since people are afraid to leave their houses, they are ready to get everything on their doorsteps.
The furniture companies reacted in the perfect manner to this situation. They encouraged customers to explore their websites and purchase their desired furniture online. They delivered the furniture to their addresses without any hesitation. So, this trend of online furniture purchasing proved to be a great prospect for furniture companies.
Implementing Digital Marketing Strategies
Another way the furniture industry reacted magnificently is by accessing a greater customer base. They used internet and online sources to reach customers and urge them to buy furniture online. They implemented digital marketing strategies including search engine optimization and social media to reach the customers. So, this strategy also proved fruitful for the furniture industry.
Continuous Promotions on in-Demand Furniture Products
As a result of online shopping, the sales increased for the furniture companies. Furniture in Fashion, a renowned furniture brand in the UK, managed to sell quality furniture to their customers. Their customers seemed happy as they were able to get their furniture at their homes quickly. The in-demand furniture such as home office furniture was among the most desirable decor since the people were working from home, They require computer desks and tables to meet their home office needs.
Providing Fast & Free Shipping
During the pandemic, the furniture companies ensured to provide fast shipping facilities. Many companies have also launched a free shipping facility to attract more customers. They ensure to deliver the ordered furniture to their customer’s address quickly and free of shipping cost.
Discounts & Deals to Urge Customers
Many furniture companies have also introduced sale deals during the pandemic in order to enhance their sales. They have been offering discounts to urge customers to buy furniture online. Hence, the future looks great for the furniture industry no matter how long the pandemic goes!