Are you in the food and drink industry? Then you might want to consider getting a food delivery app.
According to Statista, revenue from mobile apps has grown exponentially since 2017 – and will keep rising until 2025. Aside from games, social networking, entertainment, and finance, apps for food and drink have seen steady growth too, with a projected worth of $192.16 billion by 2025.
Got a great app in mind? Then you’re going to need the right partner for the job.
Food Delivery App Development with Tino Digital Agency
Before diving into this project, know that there are two food delivery business models: restaurant-to-customer and platform-to-consumer. Restaurant-to-customer is a customized app made especially for restaurants or food suppliers. Platform-to-consumer, on the other hand, consists of several restaurants clients can choose from (e.g. Grubhub, DoorDash, Uber Eats, Postmates).
Tino Digital Agency has an excellent food delivery app case study that shows how innovation, effective communication, and attention to detail will give impressive results. As a world-class web/mobile development agency, they know it’s more than just brilliant design. A successful food delivery app needs to be efficient, innovative, and provide a smooth user experience.
Remember: people use mobile apps because it’s convenient. But it’s not just customers who will rely on the intuitiveness of your app. You have to think about the restaurant and courier side of things as well. As specialists in UI/UX design, Tino Digital Agency suggests nailing the technical aspects so tasks flow seamlessly from selection, payment, to delivery.
You don’t need big bucks to build your dream app (though you will need to work around a budget). Even small businesses can get a slice of the pie. Focus on a customer pain point – how do you want to improve your customers’ dining experience? What’s something that your competitors don’t have? How can you tie your idea with your restaurant’s brand and ideology?
Experts at Tino rounded up what made their project a success with these top three factors:
Let customers lead the way.
The goal of every mobile app is to make life easier for the customer.
One of the biggest challenges in the food and drink industry is unhappy customers. Most frustrations arise from a lack of transparency with pricing, slow delivery, and data privacy. The final product shouldn’t be too offbeat either. Any average user should be able to instantly find what they’re looking for (or be happy with the recommendations).
Customers nowadays are more informed than ever. Technology and the internet have given them the power at their fingertips. A single mistake that’s not corrected immediately could cost you in the long run. Regular offerings may not be enough anymore. So step it up with small but customized actions that are meant to elevate the customer experience from ‘meh’ to ‘marvelous’.
Simple things like rewards programs and service ratings can transform how people feel when ordering on your platform. This can be achieved through an in-depth research about the target market. By studying your customers’ lifestyles and preferences, you and your digital design agency can put a fresh spin on ordering food.
Bring something new to the table.
The numerous food delivery apps on the market are proof that no one app can cater to everyone’s expectations. So how can your business stand out? Once you do your homework of understanding your target consumers, the next step is tailoring services based on their pain points.
For example: if your clients lead active lifestyles (e.g. fitness instructors, educators, working moms, etc.), it makes sense to give them the ability to personalize their meals based on mood, dietary requirement, and known allergies.
Are they too tired to cook after hours at the gym? How about brain boosters for an all-nighter? Make your app the first thing that pops in their heads whenever hunger strikes. Make it quick, simple, and informative. Remove the extra steps to identify whether something is gluten-free or not. A few clicks are all it takes to find delicious, healthy food and drinks. This small but important gesture will surely make customers smile!
Not everything has to be new or innovative though. Tino Digital Agency recommends keeping several design elements (i.e. icons) familiar so people can instantly recognize them. Listen to client and partner feedback. Then improve the product based on their responses as well as testing results.
Reflect the restaurant’s brand.
Cutting-edge solutions and beautiful design should mirror the business’ brand and ideology. This is where it’s crucial to find a trusted digital design agency that’s not only knowledgeable in their field, but is also professional, creative, and agreeable. It’s a partnership, after all.
Make sure your chosen agency understands the vision you have in mind. For the project to succeed, they should be able to meet – if not exceed – the goals that have been set from the very beginning. Some of the things they can easily integrate into the project are color schemes, brand copy, and fonts. These details will unify the overall look and feel of the app.
For restaurants that already have a website or social media presence, you can take inspiration from that. Start with a couple of elements like fonts and colors to create a cohesive design that’s familiar to loyal patrons. If you’re new to the scene, work with your digital design agency to make something fun or sophisticated. At the end of the day, the results should be consistent and organized.
Founded in 2014, Tino Digital Agency has helped numerous clients all over the world with their creative approach in IT services and consulting. They are strategic, imaginative, and committed. See how they can help you with your dream app. Get in touch with them today.
