For many businesses, a website is the first place to sell and promote their products. It plays an integral role in business nowadays, so it has to be well-written, look good and perform seamlessly. And this is not only the merit of web designers but of website hosting as well, so make sure to opt for a good hosting plan from a competent provider, something like nvme vps hosting before you perform any other action with your website.
A further step in your website’s development is its promotion. An efficient approach to promoting your product can be collecting the contact information of the website visitors, in order to contact them later or to send them a newsletter, information about your offers, etc. A popular way of doing this is the implementation of web forms into the interface of the website.
However, in order to work, it has to be done wisely. In a nutshell, they don’t have to be intrusive, but instead, make the customer want to fill them out. How to create such a web form, that can eventually significantly increase your sales and your network of customers? We’ll have a look at this in today’s article.
Types of webforms’ representation
First, it’s worth figuring out in which ways to present a web form to a site visitor:
- A closed web form. The form is accessed via a button somewhere in the site’s interface. Upon clicking, the user will be able to enter the information that you need. This is a rather practical and not interfering form, but the drawback is that it can go unnoticed by the user. Some website creators make it so that the button “presses itself” after a while, but this approach is not recommended for its being too intrusive, so most users once they see it get irritated and try to close the web form as soon as possible without even looking at its content and what is offered.
- An open web form. The form is incorporated into the website’s general content. On the one hand, now the form can’t go unnoticed and can have a positive effect if it is designed well. However, it can also have a discouraging effect and spoil the website’s general appearance, as the users will face an inner conflict caused by being asked to do something once they enter the site.
- Double capture form. This way of presenting the form can be combined with the previous two approaches. Now, in addition to the fields of the form, there is also useful or interesting information in between. This can be a wise approach since the users become more engaged before they actually have to do anything.
All in all, the general advice is to properly consider, where you locate the webform, putting yourself in the place of users and trying to rather engage them, not trying to trick them.
Types of web form content
Now that we know what can a form on the website look like, let’s see what you and your visitors can obtain with that.
- Newsletter subscription. Ask the user to leave their contact so you can provide them with further offers via email. A rather popular strategy and is well combined with a double capture form, so the newsletter can be presented as so to speak a continuation of the useful information provided above.
- Callback. Another option for a web form. It can be a good strategy, since it saves your visitors from one extra action. But make sure you have a manager that is indeed going to perform a callback at any time, otherwise, the option won’t make much sense.
- Calculator. Services whose costs highly depend on the exact needs of the client often offer a price calculator. It makes sense to either create a real calculator or add none. Using a “calculator” button that actually offers a consultation may work but may have an irritating effect and create an impression of you not being fully fair and direct.
- Live chat. Calls can be replaced via a messenger allowing visitors to contact your employees in the text form or leave their information for a callback. Like with the callback option, make sure a responsible manager is always available.
How to make visitors more prone to contact you?
Not all people will be eager to leave their information or contact you as they visit your website. However, there are a couple of tricks that can make them more encouraged to do so. Let’s have a look.
- A thank you page. People like getting positive feedback, so thanking them in some nice way can leave them with a positive impression. Also, you can try thanking them in advance so this positive impression encourages them to leave the information.
- A bonus. Providing people with some small gratification: a free piece of your product, a discount, or some other pleasant thing for filling in the web form is a great way to increase conversion. You won’t spend much, but your customers can end up being really pleased.
- A call to action. Demonstrate some good piece of product that you offer and accompany it with some encouraging button, stating something like “I want the same”. This can be a great and very precise piece of motivation and this can work pretty often.
Conclusion
A web form can be an efficient instrument to win new customers. It shouldn’t be created carelessly, just for the sake of its mere presence – it should be done well or better not added at all. Also, think like a psychologist, not being too intrusive and straightforward. Think, what kind of web form you’d like to fill out yourself. We hope that the information provided has made it clear to you, what a web form should look like. Here we want to conclude our article, thank you for your attention!
