Last Updated on September 22, 2020
Think about this question for a moment: How exactly do you measure SEO success? For SEO experts, keyword ranking and organic traffic are still the two most important SEO metrics that matter. Whether you’re setting up your online business or building a blog, you need to do everything in your power to improve how it performs based on these two metrics. Difficult, sure. But not impossible. With the right strategy, you can improve your ranking and get a boost in your organic traffic. Here are five website-ranking tips to get you started.Table of Contents
Know your high ranking keywords on Google
It’s hard to set a plan into motion when you don’t know where you stand. And since everything is measured in digital marketing, you need to create a ranking report that will help you figure out the right keywords to target. To be clear, you can conduct keyword research for search engines and Youtube marketing. Also, you can optimize your keywords to rank for your podcast with the right podcast hosting. Regarding of which platforms you want to rank your site for, you need to perform keyword reserach first. Putting together a ranking report is actually a lot easier than you think. First, you need to pull up data from your Google Search Console.

Do keyword research
Once you know where you stand exactly, it’s time to do keyword research using this 2-step process. First, identify the keywords that will potentially increase your traffic if they rise up the ranks, and second, make sure to keep an eye out for potential keywords that you can add to your list. Using the keyword tracking tools mentioned earlier, look for keywords that you already rank for on the first or second page of the SERPs. These keywords should have a decent monthly search volume to be worth your effort. As you do keyword research, look for keywords that you might have missed. Again, they need to have a decent monthly search volume and their keyword difficult value should not be too high. For this purpose, you can use SEMrush to find keyword ideas using its Keyword Magic Tool.
Spy on the competition
Got your target keywords? Then start learning from the competition. Now you can start thinking about your competitive advantage or how to increase SEO rank by doing what your competitors are doing, but on a different level or a much larger scale. Basically, you need to go through your competitors’ content to see how you can give your readers a better experience. Aside from looking at the type of content that they create, study their titles, headlines, and page descriptions. Check how their pages are structured and how long their content is. Once you’ve answered these questions, try evaluating your own website and content. If you see elements that can still be improved on, add those to your to-do list. Make it your goal to be better than everyone else.Improve your on-page SEO and content
Many people think that SEO is beyond their control, but in reality, you can bump up your rankings by working on your on-page SEO and content. All it takes is a smart plan and the perseverance to do the best that you can. There are two ways to go about this. You can optimize your existing pages or you can create new pages targeting keywords that you’re currently not ranking for. Of course, if you want to get faster results, you can try doing both at the same time. To optimize your existing pages, do an SEO audit. You can use a tool like BlogPatcher to find out the SEO score of your most relevant pages.