Every successful company should be actively promoting on social platforms. This is a great method to get closer to your audience and be always in sight.
Most often, users go to social networks to find out what is happening in the world, have fun, relax after a hard day at work and learn something new. This can be a search for a new store or service. That is why it is important to maintain your page on Instagram.
However, this platform has special characteristics that every business needs to know about to be popular. In this article, we’ll show you how to do this.
Business profile creation
The main highlight of your account will be the ability to view all actions and the success of the promotion. You will be able to view audience reach, impressions, statistics, analytics, and all activities associated with your profile. All this is free.
These parameters make this social network an important tool for promoting every company. You will be able to analyze all the individual parameters to understand how you need to proceed.
Create a name
So, the first thing you should do when creating is come up with a name for your profile. Don’t try to invent something complicated. Your nickname should reflect the essence of your profile. It is best to create a short and memorable name. You can use your company name, but don’t try to make it too long.
This is important because if a user wants to recommend you to his friend or acquaintance, he should be able to do it easily. Nobody is going to memorize difficult combinations.
Account information
After the name, information about your account will be indicated. It should be bright and concise. Here you should concisely write the activities of your company. This will help lift you in the search.
If you are renting out exclusive cars, then indicate which cars can be rented. You can mention that users can rent a Ferrari or rent SUV. This is how they can search for you on this social platform in case they seek to drive some luxury cars.
Your description should be enticing. If you don’t come up with something original and exciting, then hardly anyone will want to subscribe to you.
Design
Your profile photo can represent your company logo. So each user will understand who he is dealing with. The photo must be unique and not downloaded from the Internet.
Next, you need to think about what photos and posts you will upload. You must identify your product or service. Particular attention is paid to your photos, as this social network is designed for photo sharing. You can write unique texts, but no one will pay attention to them if the photo is bad and tasteless.
It is no longer enough to publish just good photographs. Your profile should have a consistent visual concept. Moreover, each of your posts should be interactive so that your audience wants to interact with your profile. This way you will engage users more and encourage them to share your posts.
It is important to show the details of your products. You can think about topics of publications that will be interesting to follow.
Regularity of publications
It’s not enough just to create an account and wait for the number of your customers to increase. You must generate content that will bring your audience closer to taking the targeted action.
It is important to regularly publish posts, photos, and stories so that your followers do not forget about you. In this regard, you must create a publication plan for the month. Develop headings, topics, interactive posts that will be published frequently.
You don’t have to post 10 posts a day to be successful. In this case, quality is important, not quantity. A huge number of meaningless posts will force subscribers to unsubscribe because you will be too persistent and annoying.
It is enough to publish posts every few days so that subscribers are waiting for news from you. Run giveaways and create promotional offers that will further engage your subscribers.
Alternate post types to keep your followers interested. And remember – people value the truth. No need to lie, smart people will notice a lie and you will lose part of your audience.
Conclusion
Instagram has become a great platform for businesses to get closer to their users. The company profile should be simple and natural. The key is an interaction that will subtly induce people to choose your company. You need to present your product as interesting and authoritative so that users don’t look for something else from your competitors.
