Maintaining a consistent brand image is one of the critical aspects of growing businesses. As an enterprise, when it comes to disseminating information, you must use consistent language across all media.
And with business chains, this consistency is non-negotiable as all outlets must work as one to ensure a similar customer experience across the board. For a consistent brand representation in your advertising, you need enterprise digital signage solutions.
Before you finalize which enterprise digital signage software company, review these six features you must look out for.
1. Centralized control
Enterprise digital signages handle a lot of information and simultaneously tracking the contents on those displays can be tasking. When using digital signage, seeing as a uniform message and language is a priority, you need centralized control.
You need to remotely manage your content and digital screens from a centralized dashboard on the cloud. This feature allows you to make emergency changes in real-time while maintaining singularity in language and message.
Take a look at this feature as some companies will offer more advanced features. For example, review if you require advanced user groups and permissions and playlist tagging so that specific users in your organization only have access to specific permissions.
So, when seeking digital signage solutions, look for options with an effective control system to keep you in charge.
2. System-wide alerts
There might be a need to send an emergency alert to all displays at the same time. Your team might be in for a rough ride if it had to compose an alert mid-emergency.
So, you must ensure that your digital signage software comes with emergency alert messages for when those split seconds need to count.
When seeking digital signage for your enterprise, plan for crises. You should be able to send alert messages to all your displays in seconds without worrying if the content is suitable.
As a result, everyone receiving the message in every place your screen is can prepare for whatever the emergency brings.
3. Unlimited playlists
Unless you are always there to upload content on the displays, you need unlimited playlists to automate content. This feature allows you to schedule content upload on the displays and create playlists that will run concurrently.
Since your content should be a single message, there are exceptions. For example, unless you promote a Western artist across the globe, it is unwise to play Western music on a Chinese screen. The unlimited playlist feature allows you to localize playlists in specific locations or individual screens.
Finally, with playlists that are accessible to multiple users, you can assign content creating and publishing tasks to multiple users simultaneously. Be sure to review a customer’s user permissions settings.
4. Single Sign-On
Tracking usernames and passwords in a large company can be challenging. However, the single sign-on feature allows workers to access apps and data securely using the same username and password every time. This feature makes it easy for everyone in the office to work with digital signage.
Having a single sign-on makes sure that workers can spend more time on important things instead of password recoveries.
For example, if the IT department needed to fix a defect in the signage, they could do it immediately without interrupting the general workflow.
5. Advanced user permissions
Unless you have superhuman abilities, you cannot upload all the content your enterprise intends to display alone. You would need departments helping you with that responsibility. These groups will be in charge of particular contents for specific screens.
Advanced user permissions help you save time and resources by giving access to groups to only the displays they are responsible for. Instead of having them handle all the screens, you can share the workload. As a result, the group will only create content relevant to their display.
6. API for digital signage
Most digital signage solutions are versatile. However, the options they provide may still not meet your specific requirements. You may like your signage to do certain things in line with your product that the creators didn’t build into the tool.
In such situations, you need an API for digital signage. This feature allows tweaking the software to fit your needs. APIs also allow you to use products peculiar to your business inside the software like they are the same.
Flexibility and control are essential when working with enterprise digital signages, so invest in solutions that allow you a degree of customization.
Conclusion
While enterprise digital signage is a relatively expensive investment, the ROIs are enticing. If you are going to spend that much on software, it only fits that it comes with only the best features.
More features could come with enterprise digital signage software. But for now, we are looking at the six features above because they are essential.
So before you shell out that substantial sum to invest in enterprise digital signage, run the software by this list to be sure you get what you want.
But before then, let’s hear it; what features do you think your enterprise digital signage needs?
