The success of a brand’s business can be determined by the success of its marketing campaign. Marketing has always been a crucial part of businesses as it helps reach and acquire a higher customer base.
Businesses today offer a substantial margin of their profits to their marketing revenue which averagely ranges between 25%-40%. Because the return on investment is so high, spending a few million on the marketing channel doesn’t trouble companies.
However, advertising itself has transformed in the recent few years. Unlike before, when ads were placed compulsively over the user content, now the system has changed significantly.
Today, native advertising methods have evolved and are used by the top brands to display their advertisements. Native advertising has become extremely popular due to its ability to showcase the product advertisements without interrupting the user content experience.
Native advertising is an authentic way of bringing audiences together and targeting them with personalization methods. Hence, this blog will look at a list of the seven best native ad platforms that businesses can leverage to start their native ad journey. Let us begin!
What is Native Advertising?
Before we jump ahead and explore the tools used for native advertising, let us first understand what native advertising means.
Native advertisements are paid content that matches the feel, format, and look of the posts displayed over your social media platforms or website. For instance, you might have seen ads that look exactly like posts when scrolling your feed on Instagram.
The native advertisements are purposely designed with the intent to market the product or service of a brand by delivering a seamless experience to the user. IPG labs suggest that over 70% of the people in a survey admitted that they identified more with a native advertisement than banner ads.
Native ads are an excellent way of projecting information you want to spread without hampering the user experience.
How is a Native Ad Network Beneficial for Your Business?
As opposed to traditional advertisements, native ads offer a great range of benefits for both publishers and users. Let us look at some of them.
Native Ads Make the Content Relevant for Users
Native ads are more contextually relevant for the users as they seamlessly blend with the content users are viewing on their social media pages. The biggest benefit of native advertisements is that they do not forcibly stop the content you are viewing and jump to your feed.
Rather, they silently pass across your screen in alignment with the displayed content leading to a more effective marketing campaign.
They Help Achieve Higher User Impressions
Due to the subtle nature of native advertisements, the possibility of a user viewing and engaging with the advertisement hugely surges.
Many surveys that have been done for native advertising show that people are more likely to engage with advertisements that present their content in a sophisticated manner instead of presenting it vigorously.
Provide a Streamlined Approach to Reach Target Audiences
The reason for the high prominence of native ads compared to other advertising formats is because of its streamlined approach to reaching the desired target audiences. In recent years, the purpose of advertisements has shifted to provide users with a personalized experience.
However, with banner or video ads, the process is more difficult due to their persuasive nature of emergence. However, in the case of native ads, there is no such problem, and the brand can effortlessly provide an enhanced experience to the user.
Deliver Higher Website Responsiveness for Users
Usually, when banner ads appear, they are either cut out or take a large part of your screen for their projection. This hampers the mobile-using experience of the user, and the chances of them clicking on the ad become minimum.
In contrast, native ads deliver a seamless feel of a normal mobile-using experience, which increases the chances of users clicking on the ad and viewing it.
Top 7 Native Ad Platforms for Publishers in 2023
Short on time? Here’s a quick summary of our top 7 native ad platforms for publishers in 2022.
| Position | Ad Platform | Overview |
| 1 | CodeFuel | A complete solution that allows publishers to leverage ads, news and search monetization at the same time as improving user experience |
| 2 | Outbrain | This platform supports many types of clean content, from blogs to videos and podcasts and aims to amplify brand image. |
| 3 | Taboola | Displays content in the same format as a newsfeed and matches campaigns with publishers that are best fitted to them. |
| 4 | Earnify | Earnify boasts competitive rates and works on a CPA model, offering two main ad formats. |
| 5 | Nativo | Designed for users in the US, UK, Canada and Australia, Nativo improves user experience using a click-in format that blends in with content already in the editorial feed. |
| 6 | Revcontent | Offers several responsive widgets for different devices that make it easier to ensure that the native adds blend seamlessly with the content displayed. |
| 7 | Redirect | Redirect leverages link building, parking domains, exit pops, and more. Its bidding process is conducted in real-time and the various designs for landing pages makes it easy to blend native ads with existing content. |
Here is the list of seven best native ad platforms you must know about in 2022:
1. CodeFuel
Source: CodeFuel.com
CodeFuel is amongst the top native ad platforms that deliver value for money to its users. It offers multiple ways to enhance the user experience and effective methods to monetize the content. CodeFuel has an enormous list of over a thousand publishers and are experts in making native advertising successful for your marketing campaign.
Key Features
- App monetization
- Search mediation
- Website monetization
- Intent-based searching
Publisher Requirements
The content must be of good intent and add value to the publishing website.
Minimum Traffic Requirement
There is no minimum traffic requirement in CodeFuel.
Pros
- Quick and effective results
- Streamlined processes
- Good and reliable customer support
- Provides higher traffic to the content and website
Cons
- Does not provide in-depth data analytics with visualizations
Pricing
The pricing plans for CodeFuel start at $10 – $15.
2. Outbrain
Source: Outbrain.com
Outbrain is one of the biggest content ad networks worldwide. It is highly prominent among content marketers to place blogs, articles, podcasts, videos, etc., on notable publisher sites viewed by massive audiences. Outbrain is always considered the top option to pick because of its policy to publish only clean content that usually amplifies the brand image.
Key Features
- Campaign management
- Reporting and statistics
- Customize branding
- Easy data import/export mechanism
Publisher Requirements
Outbrain generally pays attention to only high-quality publishers that publish fresh, engaging, and valuable content on their pages.
Minimum Traffic Requirement
There is no minimum traffic requirement with Outbrain.
Pros
- Easy to use
- Have multiple useful features
- Offer high-quality publishers
Cons
- Poor customer service
- Doesn’t allow content for financial and health services
Pricing
The pricing plans for Outbrain start at $10/day – $300/month.
3. Taboola
Source: tabola.com
Taboola is one of the first few native ad network platforms to start the method of native advertisements. It provides premium quality content with innovative captions for a higher user engagement rate. The best part of Taboola is it does not put any restrictions on the context of the content.
Key Features
- Retargeting
- Predictive engine
- Reporting and analytics
- Editorial management
Publisher Requirements
Taboola has an open business model and accepts all websites irrespective of their niche.
Minimum Traffic Requirement
Taboola has a minimum traffic requirement of at least 1 million page views per month.
Pros
- The app is easy to navigate.
- It has no setup fees
- Customer-oriented features
Cons
- No free trial is available.
- Higher API response time
- Lack of performance
Pricing
The pricing for Taboola starts at $10 per day.
4. Earnify
Source: earnify.com
Earnify is one of the leading native ad platforms with a well-established name in its industry. The primary reason for its popularity is the competitive rates that it offers because of the CPA model it follows. Earnify provides two ad formats mainly: Standard Widget and Exit Overlay.
Key Features
- Direct programmatic integration with more than 30 networks
- One-stop dashboard
- Multiple bidding models (CPC/CPM)
- Real-time bidder available
Publisher Requirements
The content should not have any adult, violent, or hateful content, and the website must have used advertisements strategically in the content.
Minimum Traffic Requirement
Earnify has a minimum traffic requirement of 5,00,000 page views per month.
Pros
- Simple user interface
- Easy to get approved
- Availability of pragmatic features
Cons
- Highly inappropriate or adult content
- Customer service support is poor
- Expensive pricing plans
Pricing
The pricing for Earnify starts at $249.
5. Nativo
Source: nativo.com
Nativo is an esteemed native ad network designed for audiences in the UK, Canada, the US, and Australia. It offers an exclusive click-in format structure that perfectly blends with the content present in the editorial feed delivering a high-end experience to the user.
Key Features
- Self-service solutions
- Multiple Ad formats and tools
- Interactive dashboard
- Analytics and support
Publisher Requirements
There is no specific requirement for publishing the content. However, the content should add value to the already existing content on the website.
Minimum Traffic Requirement
Nativo has a minimum traffic requirement of 2 million visitors per month.
Pros
- Advanced tools are available
- Different ad formats can be used
- Native ads seamlessly blend with the content
Cons
- Traffic requirements are high
- The minimum withdrawal limit is $250
Pricing
The plans for Nativo start at a price of $20/day.
6. Revcontent
Source: Revcontent.com
Revcontent is the fastest-growing native ad network globally. Revcontent offers various highly responsive widgets for different devices that make it easier to fuse the native ads in the content. Due to the presence of several unique features, Revcontent is considered one of the best ad networks today.
Key Features
- Affiliate program
- Google AMP
- Tracking codes can be embed
- Multiple formats and placement options
Publisher Requirements
Revconnent has a fairly strict policy and accepts only high-value content that is free from adult and violent content. Also, there must not be any copyright infringements.
Minimum Traffic Requirement
The content must have hundred thousand impressions daily and three million impressions per month.
Pros
- High paying advertisers
- Customizable widgets
- Multiple payment options
Cons
- High traffic requirements
- Not suitable for small publishers
Pricing
Revcontent has several options to start with and requires a minimum funding amount of $50 to start.
7. Redirect.com
Source: redirect.com
Redirect is one of the finest native ad network platforms that leverages methods such as link building, exit pops, parking domains, etc., and conducts its bidding process in real-time. There are multiple landing page designs available that make it simple to integrate the native ads into the content.
Key Features
- Combo of CPC, CPA, and CPM revenue model
- Pragmatic features
- Seamless integration of the ads
- Easy to use interface
Publisher Requirements
Redirect opts for publishers that can provide high-quality and value-added content.
Minimum Traffic Requirement
There is no specific traffic requirement.
Pros
- International traffic available
- High quality of daily visitors
- Excellent user experience
Cons
- Customer service support is slow
- Pricing can be higher at advanced stages
Pricing
The price plans at Redirect start from $20/ day.
FAQ
What is a native ad network?
A native ad network places ads that are related to the content displayed and match user intent to target a particular audience.
What does publisher mean in online advertising?
A publisher refers to companies that display ads in their online space.
What is an ad exchange network?
It is advertising technology designed to allow and facilitate the buying and selling of media ad space across many different advertising networks.
What is a mobile ad network?
An ad network that focuses more on targeting mobile traffic. This gives you the ability target more specific audiences, for instance, mobile users that have the potential to become customers
What does eCPM mean?
Effective cost per mile is a system used by publisher, advertisers and advertising networks to estimate the value of an advertisement to help gauge whether it is worth the cost.
What is meant by ad mediation?
Ad mediation is the use of resources and tools for monetization to increase ad fill rates and maximize a publisher’s eCPM.
Wrapping Up
Native advertising is undoubtedly an excellent tool for enlarging your digital presence and deriving higher business leads. In addition, the above-mentioned native ad platforms offer several effective methods that can help you reach high-quality publishers and elevate your brand awareness. So, pick the tool which suits you the best and optimize your marketing campaign for better results.
