Buying an outdoor sign for your business doesn’t come cheap. You will be charged anywhere from $1000 to even more than $10,000 for a good sign. For this reason, you want to understand everything that makes your LED open sign effective and to bring in the traffic.
In this article, we will be revealing the crucial design and placement tips to ensure that your sign is bringing in the customers through the front door. Read on to learn more.
Design Tips
Pay heed to the following design tips:
Brand consistency
Experts recommend that your Open Sign should always reinforce the brand identity of your company. Where possible, link your sign’s look to all your communication and promotional elements. To do this, you need to maintain the consistency of your other marketing materials with your logo.
Font
To maintain brand consistency, consider using the same font that you used in your logo for your signage. More importantly, the lettering type that you employ in your typeface should have high legibility when you use it as a business sign.
In case you cannot achieve this, go with a font that’s closest to the one you used on your logo. Experts advise choosing from among Helvetica, Grammond, Bodoni, Futura, and Frutiger. You also need to ensure that you don’t use more than 2 font types on one sign.
Capitalization
People generally find that when a LED open sign is written in all capital letters, it tends to be harder to read compared to that which features lowercase letters as well. However, you need to ensure that there is an appropriate combination of upper and lowercase letters. It’s generally recommended to use the title case for your content sign.
Color Contrast
Not only do you need to ensure that the colors you have chosen are consistent with the other branding efforts that you have adopted but they must also ensure easy readability. At Green Light Innovations, we always recommend that users go for contrast.
For instance, when green is used on blue, it becomes difficult to read but yellow on black has the opposite effect. If you want the combination that guarantees the highest visibility, you may want to try black and white. You could very well go with a black background with white lettering and the opposite is also true.
Special Effects
When designing your sign, it’s important that it conveys your organization’s brand. More importantly, it should also be unique and stand apart from the other signs in that location. This is sure to make your sign more memorable than those signs of competitive businesses.
One way to accomplish both these two goals is to go with a 3D effect. Research shows that clients who opt for 3D signs generally report a bigger impact on their bottom line. 3D signage is visible from afar and thus attracts customers from far and wide.
Establish a Focal Point
To design a good sign, you need to create a focal point and put your most crucial information in a way that captures and holds attention. Because people generally read from top to bottom and left to right, you need to ensure that the focal point is put toward the top left of your sign.
Keep the use of Graphics to the Bare Minimum
If possible, you should entirely avoid using several graphical elements on your open sign. Although adding your company’s logo is generally recommended, you should avoid adding extra graphics. If you do so, it introduces clutter that risks distracting your viewers from the main message that you are trying to convey.
Placement Tips
Take Zoning Rules into Account
Before paying for a business LED open sign, you must be aware of any permitting requirements or zoning restrictions that need to be complied with. At Green Light Innovations, our experts can help you to understand any restrictions that are there, and whether or not you require a permit.
However, you need to understand that the ultimate responsibility for ensuring that your sign complies with local ordinances lies squarely with you. If it’s required that you get pre-approval from a local zoning commission, you should do it before finalizing the design.
Confirm Lease Requirements
After being cleared with municipal restrictions, you will also need to find out what the building owner allows for when it comes to outdoor signage. Check your lease to see whether there may be any limitations in it.
But don’t assume that just because there is no mention of signage you are free to do anything. You could be restricted in the size or location of the open sign as compared to your last tenancy. Before you invest in a sign, it’s advisable to first check with your current landlord.
Watch for Obstructions
One of the main things you want to consider is that customers have a direct line of sign to enable them easily read your sign contents. Check to ensure that the area you are considering placing the sign has nothing that would block passersby from seeing it. It should be clear of any obstructions from all directions so that customers can easily see it without a struggle.
Things that you need to be wary of include the presence of trees, signs of other companies, power lines, or just anything that could get in the potential customer’s way. Also, note that small trees will soon grow and that even if it doesn’t block the area today, it soon could.
Lighting
Strictly speaking, lighting isn’t a placing issue. Still, whether your LED open sign will receive enough light or not is something that can affect your placement of the sign.
Lighting is even more important if your business will remain open at night. But even the companies that close before the dark sets will benefit from lighting.
This is because potential customers might even drive at night and it’s important they see your sign. If you need to have a lit sign, consider electricity access when deciding on the location of your sign.
Whatever type of indoor or outdoor signage that you need, you can trust the experts at Green Light Innovations to help you out. Having been in operation for years, we have what it takes to create Open Signs that drive the customer right through the door. We enable you to easily market your business around the clock and to the right audience.
