Last Updated on September 10, 2020
SEO is a proven technique for pushing your website to the top of search rankings. No wonder, it is an essential component of the modern marketing mix for progressive businesses. When it comes to SEO success, a well-optimized website, great content and strong backlinks form the pillars of a successful strategy.
But that’s not where it should end, what you really require is a plan that has all corners covered. For doing that, there is a need to identify lesser-known tactics that add the extra edge to your overall strategy and take it a notch higher. Let us list a few you can implement to secure the winning edge for your website.
Match your content to audience intent
Needless to say, high-value content is the catalyst that can boost your SEO strategy beyond expectations. But besides making your content informative and engaging, you need to make sure that it matches the intent of your audience.
When you choose an SEO Package from an agency, make sure that they bundle up excellent content creation services as well. The best content creators and marketers understand the pulse of the audience and enhance the content to match their search intent perfectly.
Update popular content pieces for relevant queries
While creating content that matches user intent does get your website ahead, you need not rely completely on new publications only. In fact, you can leverage the existing pieces by updating them for fresh queries with the latest information. Google prioritizes freshness, so content that has the most updated information is likely to reach the top of search rankings. However, you need not do much with the pieces that cover evergreen topics because there wouldn’t be much to add to them over time.
Answer question on niche communities
Apart from using search engines to get information, the audience may turn to community sites and niche platforms for getting answers to specific queries. It is a good idea to build a presence in these communities because you get niche authority and relevance, which add value to your SEO initiative.
Moreover, there are good chances that the questions would get prominent rankings in SERPs. This means you have another opportunity to rank higher and gain visibility for your website, apart from the conventional techniques you are following.
Focus on guest posting
When it comes to link building, guest posts can give an extra push to your efforts and these will surely be visible as a ranking boost. Leading SEO Resellers focus on guest posting for bringing tangible results for their clients at a fast pace, something you cannot expect to with a traditional link building approach.
To avail the best benefits of guest posting, you need to be selective about the blog sites- make sure that you choose only niche-relevant authoritative sources. These links fortify your backlink profile and get you qualified traffic as well.
If you are not using these tactics as a part of your SEO plan, you are missing out on something. Just add them to your strategy and you will see a difference sooner rather than later.