Social media is a staple when it comes to the marketing aspect of your business. However, crafting the perfect post can be sometimes frustrating. You came up with excellent content material, and publish it at the right time, and yet, there’s still no engagement from your audience. You know how disappointing that can be.
Keep in mind that every social media platform has their own way of determining how people will see your content. Back in the day, it’s easy for most of your fans and followers to see your posts. But as the years went by, the numbers are dwindling. Paid and organic content became the priority in most social media networks.
It also doesn’t help the fact that you have more competition that you can ever imagine these days ‒ it’s getting harder to compete for eyeballs.
The good news is, there’s still a lot that you can do to increase your engagement. Read on as we discuss eight handy social media hacks that can implement, ASAP:
Plan Your Strategy
First off, you need to start planning and strategizing. When you know exactly who you want to target and how you’re planning to reach them, building a steady audience becomes much easier.
- Identifying Your Target Audience – Figure out who you want to target and what type of audience you want to build. Is your target audience on Facebook, Twitter, Pinterest, Youtube or Instagram?
- Create a Content Marketing Plan – If you’re not creating the kind of material your audience wants to see, then it’s quite difficult for them to follow your brand. You need to craft a content marketing plan that perfectly outlines that type of content that you’ll create across various social media platforms, as well as your blog.
- Set Achievable Social Media Goals – Setting goals that are achievable can be a great way to progress. If you feel that you’re getting behind, always think of creative ways to revamp your efforts, and focus on getting more followers. If you’ve noticed a recent spike, it always helps to go back. Analyze what did you do to lead to that increase.
Maximize Your Tweets
Spotify maximizing tweets to promote
Everyone’s on Twitter nowadays. That’s why, to make a lasting impact on your audience, you need to maximize your efforts on the platform. The key here is to talk to your audience, develop a tone that will be your brand’s personality. Don’t spend all day talking to yourself. Instead, follow the 80/20 rule ‒ 20% should be promotional, and the remaining 80% should be to engage your audience.
Also, use the right images, use specific calls-to-action, use relevant hashtags and know the critical times of the day that you should tweet. To boost your marketing efforts, here’s a handy Twitter Marketing Guide.
Use Audience Retargeting
If you want to increase your brand reach, getting your audience’s attention should be a crucial aspect of your strategy. That’s where audience retargeting comes in. It’s an effective way of influencing a second or third reaction in your audience to create a significant impact.
The process helps your brand present a tailored material to the people who are already interested in what you have to offer. Ads, content marketing initiatives and content are an excellent way to retarget potential customers. The return of investment or ROI is also pretty impressive.
Craft Your CTA’s Well
Sales copies, promotional banners, landing pages, and PPC ad campaigns help generate quality leads when your CTA is clicked. Note that high click-through rates will always result in increased conversion rates. Just make sure that essential elements (like offer and sales funnel) are well-optimized for your target customers.
Ideally, there’s no single rule on how to craft the perfect CTA. Time and time again, you need to experiment by testing out different variations, to see what works well and what doesn’t. Test everything from your copy, button design, and call-to-action messages.
Optimize Images For Different Platforms
Every social media platform has their way of displaying their visual content. For instance, in Pinterest tall images (735 pixels wide by 1102 pixels) usually, work the best. For Instagram, the visuals that you post are quite limited, so ensure that the images you post are at least 900 pixels wide by 900 pixels tall.
For other social media platforms such as Facebook, Google+, using horizontal images are optimal. Ideally, you want those images to be at least 1280 pixels wide by 720 pixels tall. If you want to know more, here’s a comprehensive guide to social image sizes.
The last thing that you want to come off to your followers is to be a faceless brand with zero personality. In today’s generation, people would want to know more about your brand or business on a more personal level. Getting personal with your audience can help establish that much-needed connection.
Partner With Influencers
David Beckham partnering with Adidas
So you might not afford to hire celebrities like most prominent brands. No problem! You can still team up with relevant micro-influencers in your niche to help promote your products and services.
In the beginning, try to experiment with different influencers and campaigns, and track your results and objectives. Learn from your successes and failure along the way to keep progressing.
Check Your Analytics
Do you know specific times of the day does your Instagram posts get the most engagement? How about your top performing Tweets? If you’re not using social media analytics tools at your disposal, you’re probably lost.
That’s why it’s crucial to track your marketing efforts. If you want to improve your conversion rate, you need to check your analytics to track and measure results. It will give you the necessary insight on what’s working, as well as what can be improved.
It also helps you gain perspective into the status quo, helping you set expectations and goals along the way.
Wrapping It Up
If you’re starting sharing your content on various social media platforms, remember that every improvement, no matter how small, eventually add up over time. Apply these growth hacks to your social media strategy and start getting the results that you want.
Lili Griffin an e-commerce developer and Adwords specialist by day and a binge Netflix watcher at night. She loves sci-fi movies and laughs at silly YouTube videos.