The modern customer scours every website and researches countless products before making an actual purchase. When you’ve got a customer who is 80% of their way down the sales funnel before they even talk to anybody at your business, you
Read More5 Ways Consumers See Your Brand Depending on Your Prices
Companies work hard over many years to create a respectable brand. If you’ve built a popular brand you don’t want to throw it all away. It’s why everyone is always talking about staying on-brand no matter what. I think companies
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