Ever thought about why Starbucks is perceived as a brand and you’re yet struggling with the promotion of your coffee shop? It’s because they have worked on their internal branding basics, that you misunderstood. Yes, most of the newly set
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Companies work hard over many years to create a respectable brand. If you’ve built a popular brand you don’t want to throw it all away. It’s why everyone is always talking about staying on-brand no matter what. I think companies
Read MoreTop 5 Ways To Increase Brand Awareness
Brand awareness is needed for a business of any size as it can help to reach new audiences and unlock sales potential over time. But with traditional marketing being more expensive than influencer marketing and other social media marketing efforts,
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