Picture the following scenarios. Allan, a senior college student, turns down a request to go hang out with the boys in favor of studying for his upcoming exams. Melissa, a dedicated mother, gives up her lucrative job to tend to
According to Forbes Magazine, social proof is if someone else has “done, used, or talk about it online.” It’s also when popular opinion influences over a person’s opinion on something, and in your case ‒ your business. Your goal is