Last Updated on July 12, 2020
So, you have finally included popup banner marketing into your eLearning business’ marketing arsenal?
Congratulations on that! We hope you know that the deal doesn’t end there.
Right after the decision, stands a sea of challenges. And the first of those is going to ask you “How are you going to write a popup banner copy that actually converts?”
Well, don’t be nervous. We are here to help you.
Here are four tips on how to write high converting popup banner copies for your eLearning business. So, buckle up and read on.
1. Clear and Concise Wins the Race
We all know how the internet audience in 2020 is used to skimming through every content piece that it comes across.
Do you think long sentences can work at such times? We think not!
Instead, it’ll be better for you to create popup banner pieces that come straight to the point without beating much around the bush.
And if you are a fan of build-ups, keep that for your blog posts.
Popup banners are meant to be short, actionable messages that read quick and perform quicker.
2. Everyone Loves How Personalized Content Feels
Your popup banner copies are pieces of content. And content performs best when it’s personalized.
The idea is simple. Have you ever realized how “Hi Shawn” feels better than “Hello Subscriber”?
That’s the difference that we are talking about. Personalized content gives the reader a homely feeling, making them believe that the creators know them and their needs as well.
This is a straightforward way of winning the trust of your customers and prospects.
Plus, when you’ll personalize the content on your popup banner ads, they will become more actionable, so the users will be more prone to clicking through.
3. CTAs Matter; A Lot
CTA is one of the essential buttons any marketing campaign can ever have. And when it’s a CTA on your popup banner, it becomes even more critical as many people may already be skeptical about whether they want to click on a popup banner or not.
So, when you write a CTA, make sure it’s actionable. Also, keep a check that your CTA doesn’t impose work on your prospects.
For example, by saying “Read More”, you may come off as someone imposing work on your prospects. And with already so much on our plates, work will probably be the last thing we’d like to do.
Instead, try saying “Find Out More” or “Grab ____ Deal”.
The idea is to tell your prospects that you intend to add value to their lives. Not impose work on them.
4. Use Words That Persuade
One of the best popup banner practices for your eLearning business is finding words that work best in your industry.
Creating actionable content is a lot about using the right words. Words that intrigue. Words that attract. Words that compel. Words that you can let your entire campaign ride on.
So, keep this in mind. Stick to your aim (converting more with your popup banner campaign) and take out your dictionary of compelling power words and results will show.
Writing a popup banner copy is a lot like walking a tightrope. You lose balance on words, and the risks of falling will skyrocket. But, then, we can’t let it be that way, right?
Well, that’s what we wrote this post for. To help you create popup banner copies that really convert, we shared four tips.
Hopefully, this was helpful.