When people don’t know what to think or what to do, they are likely to adopt the opinion and behavior of other people, which is called social proof. Social proof is a concept as old as marketing (think of testimonials
According to Forbes Magazine, social proof is if someone else has “done, used, or talk about it online.” It’s also when popular opinion influences over a person’s opinion on something, and in your case ‒ your business. Your goal is