Last Updated on August 21, 2020
Increasing Revenue and Building Brand Awareness
New research shows that 85% of audiences prefer to watch video content. As such, producing and uploading explainer videos that are engaging in various social networks could increase both revenue and brand awareness.
Sharing videos through social media platforms like Instagram, Twitter, and Facebook can generate as much as 1200% greater shares in contrast to text and image content. Recent statistics reveal that 92% of videos that are shared on social networks with family and friends are done through mobile devices. Videos increase traffic to websites and positively affect ROIs.
If nothing else, videos deliver immediate gratification. Live video sessions on various social platforms, as well as question-and-answer videos, can give people answers they’re looking for. In doing so, the audience’s engagement is retained.
Companies have an opportunity to address urgent requirements that consumers have by creating unique and informative summarization videos. Besides instant gratification, this kind of content lets consumers interact with your brand interpersonally. Emotions are evoked by music, voice tone, and facial expressions, among other aspects.
These days, consumers want as much information that they can access. Explainer videos give them all the information they could want in an easy-to-absorb outlet.
Approximately 95% of viewers search for explainer videos out to get more information about a service or product. 81% of those people are persuaded to purchase a service or product after viewing explainer videos!
If customers enjoy the tutorials and videos they watch, they have an option to engage further with your brand by subscribing to your YouTube channel, or to follow your brand directly on social networks.
The one thing companies must be mindful of if they want to optimize the platform reach that Instagram and Facebook provides is that the video content they upload must be in high quality.
People tend to relate better to visual engagement much more so than they do text.
This is why platforms like Instagram have become so popular. An idea supported by visuals enhances appeal significantly.
Explanation videos are perfect for companies who want to articulate a message on social media. Employees aren’t necessary to market services or products when an explainer video is used. These types of videos are persuasive and engaging.
Using animation and mixing it with both storytelling techniques and voiceovers can increase video viewership and engagement rates.
Animated explanation videos can conform to your necessities. You have the freedom to accommodate your marketing efforts to the needs of others. It is a simple approach to developing and improving your social media presence.
Boost Customer and Employee Relations
Companies are conveying their eagerness to help audiences out through video. The concept involves establishing a bond on an emotional level between customers and employees. If videos contain a “behind the curtain” perspective for customers, it gives the brand a human characteristic that customers can relate to.
It essentially puts a face to your brand.
Acquiring Customers through Chatty Tones
Customers anticipate establishing relationships with brands. If your video content’s narrative is in sync with the tastes of an audience, they will return to your platform as visitors, optimizing your marketing endeavors, as well as your ROI. As such, your narrative should be kept informal and chatty.
This will give your videos more authenticity, and help you come across like you are engaging with family and friends.
Striking the Right Emotional Cord
The best way to connect with people is to appeal to their hearts and minds. Emotions stimulate people into taking action right away. Animated explanation videos come with all sorts of emotions that are in line with the needs of an audience.
Those emotions could elicit excitement, nostalgia, fun, joy, and more.
Social media tends to be accessed from mobile devices by most people. Since explanation videos are developed to accommodate tablets and smartphones, it will be easy for people to view your video content. With that said, make sure you adhere to fundamental rules when your animated explanation video is being created.
Browse various software for video editing options in order to tinker and tweak with your content and make them mobile-friendly.
You can track your videos, allowing you to make changes as necessary to accommodate the tastes of audiences. Platforms for video hosting and social media are supported by analytics systems, which give you advanced insight that you can use to modify videos even further.
You can also trace videos. This provides you with an opportunity to make changes that are necessary to accommodate your audience’s needs. Social networks come with analytics systems of their own, as do platforms for video hosting. The videos you embed can give you advanced insight.
And there you have it – 10 different reasons why animated explanation videos are perfect for enhancing the social engagement of your company. Contact our video developers to get more ideas and learn why explainer videos are so important for every company, including yours.